Google Ads, formerly known as Google AdWords, is an advertising platform that allows businesses to create and display ads on Google's search engine and other partner websites. Google Ads work on a pay-per-click (PPC) model, where businesses pay for clicks on their ads. Here are three important things to keep in mind:

1. Google Ads can help you reach a large audience quickly and efficiently.

2. You can choose from different ad formats and targeting options.

3. Google Ads requires ongoing monitoring and optimization to be effective.

A pressure washing business can benefit from using Google Ads in several ways. Here are three reasons why:

1. Increased visibility: With Google Ads, your business can appear at the top of Google's search engine results pages (SERPs) when people search for keywords related to your services. This can increase your visibility and attract more potential customers to your website.

2. Targeted advertising: Google Ads allows you to target your ads to specific geographic locations, which is important for a local business like a pressure washing company. You can also target specific keywords and audiences to ensure that your ads are shown to the right people.

3. Cost-effective: With Google Ads, you only pay when someone clicks on your ad, which means you're not wasting money on advertising to people who aren't interested in your services.

The cost of Google Ads can vary depending on several factors, including the competitiveness of the keywords you're targeting, the quality of your ads, and the size of your target audience. Here are three things to keep in mind:Budget:

1. With Google Ads, you set a daily budget that determines how much you're willing to spend each day on your ads. You can adjust your budget at any time.

2. Bid strategy: You can choose from several bid strategies that determine how much you're willing to pay for a click on your ad. These strategies can help you maximize clicks, conversions, or other goals.

3. Quality score: Google uses a quality score to determine the relevance and quality of your ads. The higher your quality score, the less you'll have to pay for each click.

The cost per click (CPC) for Google Ads can vary depending on several factors, including the competitiveness of the keywords you're targeting, the quality of your ads, and the size of your target audience. Generally speaking, the more competitive the keyword, the higher the CPC will be. However, the average CPC for Google Ads for a pressure washing business is around $10-$20. It's important to keep in mind that the CPC is just one aspect of the cost of Google Ads, and businesses should also consider their daily budget and bid strategy when planning their advertising campaigns.

The return on investment (ROI) for Google Ads can vary widely depending on a variety of factors, including the industry, the competitiveness of the keywords being targeted, and the quality of the advertising campaign. However, on average, businesses can expect to see a return of $5-10 for every $1 spent on Google Ads. It's important to note that the ROI can be significantly higher or lower depending on the specific circumstances of the advertising campaign, and businesses should carefully track their results and adjust their strategy as needed to maximize their ROI.

The only responsibility you have is to answer your phone, as King of Marketing handles all the backend tasks for you. They take care of everything necessary to ensure your marketing runs smoothly, leaving you free to focus on addressing incoming calls from potential customers.

The process of getting your Google Ads up and running is relatively quick once the initial setup is complete. Our team will work diligently to ensure everything is in place, and you can expect your ads to be live within 3 to 5 business days. This timeframe allows for the necessary preparations, including ad creation, targeting configuration, and Google's ad review process. Rest assured, we aim to have your ads running as soon as possible so you can start benefiting from increased online visibility.